In business, people want to know who you are. Social Media provides an unprecedented opportunity for you to show them and critically, for others to tell them!
In Social, communication, engagement and connection can happen at an individual level. You can speak directly with the people who matter to your business.
Unlike traditional advertising channels, it’s possible in Social to gather unmediated instantaneous market feedback.
Support your SEO campaign. Social accounts allow you to broaden your digital footprint with company pages, and to provide multiple paths for visitors back to your website. An active social presence can contribute to your subject matter authority and general online trust.
Important to the field of Social Media marketing is the concept of third party validation. Opportunities range from gathering Linkedin credits to Yelp restaurant reviews.
Social websites are becoming effective paid advertising platforms. Specializing in detailed demographic targeting, Facebook is the other big digital advertising player along with Google Adwords. Linkedin, recently purchased by Microsoft, is very focused on recruitment advertising and business-oriented networking.